Major cultural and sporting events in London

Events for London

A partnership between Visit London, the Mayor of London and the London Development Agency, our mission is simple: to create a diverse, inspirational and dynamic major events programme that complements London as the world's leading city. 

By offering advice and support at every stage of the process – from your bid, to the event, to evaluation – our experienced team help public and private organisations from around the globe secure London as the venue for their event.

• Securing political support at every level from national government through to the Mayor of London and individual London boroughs
• Providing introductions to potential sponsors and partners
• Developing the business case to secure funding
• Offering advice on logistics, from organising venues and travel, to security and road closures
• Working with you to asses and evaluate the results post-event

So if you are considering staging a major event in the city - that is, an event that will bring economic, cultural and "brand" benefits - we would be delighted to help "unlock" London for you. 

The other part of our role is to create and deliver London's bids for international calendar events like the FIFA World Cup and the Olympic and Paralympic Games. 

Indeed, not only are we honoured to be staging the 2012 Olympic and Paralympic Games, but the Events for London team was also at the heart of London's bid to play a central role in England’s campaign to host the World Cup in 2018 or 2022.

More about Events for London

Major events in London

London is a magnet for some of the world's most prestigious sporting and cultural events. Teeming with historic buildings and packed with iconic backdrops, it immediately gives events a pulling power that few other cities can match.

Its also offers state-of-the-art facilities. From accommodation and event venues, to security and transport, to an IT and technology infrastructure that is second to none, London has all the ingredients to allow you to stage successful, memorable events.

In 2009 London hosted big-name events like the ATP World Tour Final (one of the most high-profile tennis tournaments), the ICC World Twenty20 Cricket and the Artistic Gymnastics World Championships.

In 2010 we welcome the Women's Rugby World Cup. 2011 will see the UEFA Champions League Final and the World Badminton Championships. And in 2012 London will host the Olympic and Paralympic Games.

It's events like these that make London one of the world's premier major events destinations. If you'd like to discuss staging your event in London, and would like to know how the Events for London team can unlock London for you, please contact us.

SportAccord Convention 2011

London will welcome the sporting world at the prestigious international SportAccord Convention in April 2011.

The convention will take place from 3 to 8 April at the newly opened Park Plaza Westminster Bridge.

1,500 of the world's most influential figures, decision makers and business people in sport from more than 60 countries will come to the capital for the six-day event.

Events for London's strategic partners

Visit London works with the following strategic partners: